Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Wednesday, July 16, 2008

Old, Rich Cluttered Men

Ajilon Office, a professional staffing firm with expertise in workplace issues, conducted a survey that uncovers what the state of your desk may reveal about your personality.
Highlights from the survey:

* Women claim to be more organized. 56% of women claim to keep their space organized, versus only 42% of men. And, nearly twice the number of women than men considers themselves "neat freaks."

* Northeasterners are more organized than their Western, Central, and Southern colleagues with 59% of them keeping their spaces streamlined, while 50% of those in the Central U.S., 48% of Southerners, and 46% of Westerners say the same.

* The older you get, the messier you become. Whereas 60% of 18-24 year olds keep their spaces organized, only 36% of workers ages 55-64 claim the same.

* The higher the salary, the messier the person: 66% of Americans making $35,000 or less per year are self-described "neat freaks," whereas only 11% of those earning above $75,000 claim the same.

* The more educated tend to be messier with only 16% consider themselves to be neat. For those who did not finish college, this number increases to 29%.


What does your workspace look like? Are you streamlined or cluttered? Do you think gender, age, education and geography really play any part in workspace housekeeping, or are the survey results coincidental? Let us know what you think!

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Thursday, July 03, 2008

Women's Independence

"Remember, all men would be tyrants if they could. If particular care and attention is not paid to the ladies, we are determined to foment a rebellion, and will not hold ourselves bound by any laws in which we have no voice or representation." --Abigail Adams to John Adams, March 31, 1776

Women gained the right to vote more than 144 years after the Declaration of Independence.

Now we vote with our purse strings. Do you notice businesses that make an effort to gain your business? Are you more likely to do business with them? Let us know what you think!

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