My Favorite Color Is...
Joe Hallock, a leading researcher on the topic of color preferences, found some interesting results in his polls on color preferences by gender and age. Some of those results include:
* Female Top 3 Favorite Colors: Blue, Purple, Green (all cool colors)
* Female Top 3 Least Favorite Colors: Orange, Brown, Gray (warm and neutral colors)
* Among favorite colors, preferences for green decrease with age (all genders).
* Among favorite colors, preferences for purple increase with age (all genders)
* Among least favorite colors (all genders), dislike of orange increases with age.
While every woman is unique in her likes and dislikes, and Joe’s conclusions don’t apply to everyone, he certainly offers us some food for thought when marketing to women.
posted by Woman-Centric Matters @ 10:01 AM
3 Comments:
My favorite colors are not there and I like orange and am wearing a brown suit today...interesting
That is interesting, Jordan. Thanks for sharing! This just reinforces the fact those who market to women need to be aware of trends, but not base their approach on them entirely. Individuality is something to be celebrated!
What about poka dots and stripes? I love using a great pinstripe in both my suits and using patterns to create drama in both my house and in my style.
Apparently the interviewer never asked the question, "What color makes you feel thin, vibrant and sexy today?" :) I think he would have gotten different results!
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