Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Wednesday, July 16, 2008

Old, Rich Cluttered Men

Ajilon Office, a professional staffing firm with expertise in workplace issues, conducted a survey that uncovers what the state of your desk may reveal about your personality.
Highlights from the survey:

* Women claim to be more organized. 56% of women claim to keep their space organized, versus only 42% of men. And, nearly twice the number of women than men considers themselves "neat freaks."

* Northeasterners are more organized than their Western, Central, and Southern colleagues with 59% of them keeping their spaces streamlined, while 50% of those in the Central U.S., 48% of Southerners, and 46% of Westerners say the same.

* The older you get, the messier you become. Whereas 60% of 18-24 year olds keep their spaces organized, only 36% of workers ages 55-64 claim the same.

* The higher the salary, the messier the person: 66% of Americans making $35,000 or less per year are self-described "neat freaks," whereas only 11% of those earning above $75,000 claim the same.

* The more educated tend to be messier with only 16% consider themselves to be neat. For those who did not finish college, this number increases to 29%.

What does your workspace look like? Are you streamlined or cluttered? Do you think gender, age, education and geography really play any part in workspace housekeeping, or are the survey results coincidental? Let us know what you think!

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Thursday, July 03, 2008

Women's Independence

"Remember, all men would be tyrants if they could. If particular care and attention is not paid to the ladies, we are determined to foment a rebellion, and will not hold ourselves bound by any laws in which we have no voice or representation." --Abigail Adams to John Adams, March 31, 1776

Women gained the right to vote more than 144 years after the Declaration of Independence.

Now we vote with our purse strings. Do you notice businesses that make an effort to gain your business? Are you more likely to do business with them? Let us know what you think!

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Thursday, June 12, 2008

Who Likes to be Hosed?

According to a June 5 report in the esteemed Wall Street Journal, there is a rather heated debate over the merits of panty hose in today’s business world. Boomer women, known sometimes for their bra-burning days in the 60’s, apparently aren’t so quick to give up their panty hose in the corporate ladder climb. Many younger women, on the other hand (or leg), have never even worn a pair to work or otherwise. The WSJ report does mention that the Midwestern Dons of the Dress Code are less likely to give up the nylon.

WSJ also pointed out that one male reader –in the interest of research, of course – wore panty hose under his suit trousers for several weeks to discover if ties or panty hose were more uncomfortable. His conclusion was that he liked panty hose better.

Check out the article here:

And let us know what you think of panty hose. Do you own a pair? When was the last time you wore panty hose?

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Friday, May 09, 2008

Would you give up chocolate?

Apparently blogging is very *woman-centric*. According the Center for Media Research, a recent study about women and blogging was done by BlogHer and Compass Partners.
Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

• 55% would give up alcohol
• 50% would give up their PDAs
• 42% would give up their i-Pod
• 43% would give up reading the newspaper or magazines
• only 20% would give up chocolate

Time shift from traditional media is accelerating in the general Internet population:
• 24% of women surveyed watch less television because of blogging
• 25% read fewer magazines because they are blogging
• 22% read fewer newspapers because they're blogging

In addition:
• More than half of women surveyed consider blogs a reliable source of advice and information
• Half of women surveyed say blogs influence their purchase decisions

How do you feel about blogging? A reliable source of information? Worth giving up chocolate or alcohol for? Let us know!

To see more facts from the study, visit http://www.blogher.com/files/BlogHer.CompassPartners.Social%20Media%20Study.ppt.pdf

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Monday, April 21, 2008

A Few Good Women

In a new ad the US Marine Corps is marketing to women. The ad featuring a woman commander is intended to appeal to young women who are weary of being separated from boys and men in sports and are eager to prove themselves on a larger stage, said Marshall Lauck, JWT’s lead executive on the Marines account.

“The message is that the Marine Corps offers a unique opportunity to earn that title and be shoulder to shoulder with your male counterparts,” Mr. Lauck said. “That’s an important aspect for the young women seeking that challenge, women seeking an opportunity for a great and selfless endeavor.”

To read more about this, go to the article in the New York Times: http://www.nytimes.com/2008/04/21/business/media/21adcol.html?_r=2&oref=slogin&ref=business&pagewanted=print&oref=slogin

How do you feel about this push to recruit women? Let us know what you think!

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Thursday, March 06, 2008

International Women's Day

On March 8, women from all over the world will be celebrating International Women's Day.

International Women's Day (IWD) is the global day connecting all women around the world and inspiring them to achieve their full potential.

What a great day for each of us to let the women in our lives know that we appreciate them! A hug, an extra "thank you", a smile, maybe even dinner out - let's see if each of us can use this opportunity to give the ladies in our lives an unexpected act of kindness...just for fun!

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Monday, February 11, 2008

When the Chips are Down?

In an effort to scoop up more sales from women 25-54, Frito-Lay’s Tostitos is prepping a year-long multiplatform campaign with Food Network’s Simply Delicioso. The alliance also is designed to leverage the breezy charms of Ingrid Hoffman, the show’s host, who is being groomed to follow in the star-studded “foodsteps” of Emeril Lagasse, Rachael Ray and Sandra Lee.

Personally, I don’t need a whole lot of encouragement to eat more Tostitos! And I don’t think having Rachel Ray tell me I should eat them will make a difference. But if you want to read more about this new ad campaign, visit http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003708872 Then come tell me how you feel about it!

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