Would you give up chocolate?

Apparently blogging is very *woman-centric*. According the Center for Media Research, a recent study about women and blogging was done by BlogHer and Compass Partners.
Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

• 55% would give up alcohol
• 50% would give up their PDAs
• 42% would give up their i-Pod
• 43% would give up reading the newspaper or magazines
• only 20% would give up chocolate

Time shift from traditional media is accelerating in the general Internet population:
• 24% of women surveyed watch less television because of blogging
• 25% read fewer magazines because they are blogging
• 22% read fewer newspapers because they're blogging

In addition:
• More than half of women surveyed consider blogs a reliable source of advice and information
• Half of women surveyed say blogs influence their purchase decisions

How do you feel about blogging? A reliable source of information? Worth giving up chocolate or alcohol for? Let us know!

To see more facts from the study, visit http://www.blogher.com/files/BlogHer.CompassPartners.Social%20Media%20Study.ppt.pdf

Bloggers, Bloggers Everywhere

Nearly 14 percent of men versus 20 percent of women have blogs, Synovate eNation reports in an exclusive Marketing Daily study. The good news for bloggers of both sexes is that the study also shows that eight out of 10 Americans know what a blog is and almost half have visited the blogosphere – nearly 15 percent as often as daily.

With nearly 100 million blogs available, according to Technorati, it’s no surprise that 54.4 percent of blog readers like to read several different sites rather than remain loyal to the same blogs. Not unlike life outside the blogosphere, men tend to be more commitment-phobic in their blog reading habits. Nearly 60 percent of the fellas surf around with a variety of blogs, with only 50 percent of the gals surfing around.

To read more about the study, visit http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=66471&Nid=33725&p=405800