Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Thursday, July 03, 2008

Women's Independence

"Remember, all men would be tyrants if they could. If particular care and attention is not paid to the ladies, we are determined to foment a rebellion, and will not hold ourselves bound by any laws in which we have no voice or representation." --Abigail Adams to John Adams, March 31, 1776

Women gained the right to vote more than 144 years after the Declaration of Independence.

Now we vote with our purse strings. Do you notice businesses that make an effort to gain your business? Are you more likely to do business with them? Let us know what you think!

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