Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Thursday, June 12, 2008

Who Likes to be Hosed?

According to a June 5 report in the esteemed Wall Street Journal, there is a rather heated debate over the merits of panty hose in today’s business world. Boomer women, known sometimes for their bra-burning days in the 60’s, apparently aren’t so quick to give up their panty hose in the corporate ladder climb. Many younger women, on the other hand (or leg), have never even worn a pair to work or otherwise. The WSJ report does mention that the Midwestern Dons of the Dress Code are less likely to give up the nylon.

WSJ also pointed out that one male reader –in the interest of research, of course – wore panty hose under his suit trousers for several weeks to discover if ties or panty hose were more uncomfortable. His conclusion was that he liked panty hose better.

Check out the article here:
http://online.wsj.com/article/SB121262443191346927.html?mod=2_1357_middlebox

And let us know what you think of panty hose. Do you own a pair? When was the last time you wore panty hose?

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