Is this woman-centric marketing?

According to today’s Business Journal http://albany.bizjournals.com/albany/stories/2008/01/14/story3.html, the Hampton Inn in downtown Albany, New York, is going to be offering a women-only floor to female guests. Guests will receive special amenities and services and the security of having exclusive access to the floor. Of course, security comes at a price. Twenty dollars extra a night, to be exact. Perhaps it helps that the electronic keys granting that exclusive access are pink. And we know all women like pink. Right?

What are your thoughts about this latest innovation in the lodging industry?