Women Are Teed Off: More Women Are At Home on the Range

When you think of golf what comes to mind? Blue skies, green courses, sand traps and men spending an afternoon in the sun? Well Lexus just shattered that stereotype with their recent study released on June 26.

Women are spending an average of five hours on the driving range verses men who are spending four.

What has gotten women so teed off? Women are driven to improve their game and increase networking opportunities while playing the sport. Lexus says 27% of the women surveyed said they would rather have a perfect swing than a perfect marriage!

But this important news does not just have the golfing industry taking notice. Automobile makers, fashion designers and sports equipment companies are also stepping up to provide new products designed for women.

Do you agree with the 52% of the women surveyed that a car should have plenty of trunk space for things like golf clubs and accessories?

http://www.autospectator.com/modules/news/article.php?storyid=10238

$2000 LOST Annually!!!

Pay attention to how often you pull a buck out of your pocket this weekend!

According to a report on CNN, nearly half of Americans lose track of how they spend their pocket money. We’re not talking about just nickels and dimes either. The average amount lost is $2,000 a year.

CNN says the results of a recent survey show that men tend to lose track of their spending on nights out while women’s cash vanishes during shopping trips. The survey also shows that the under 34 crowd are the biggest *losers*.

Do you keep track of the cash in your pocket?
To read the CNN story, visit: http://money.cnn.com/2007/09/13/news/cash/

Hottest Trends? Ask Moms!

Who’s Knows What the Hottest Trends Are? Ask Moms!

Fed up with websites that tailor themselves to only one type of mom (either working or stay at home), two Philadelphia moms took on the challenge of creating one site that caters to all types of moms.Joani Reisen and Erica Rubach created www.momspace.com to connect all types of moms across the country with the resources they need. With areas like “focus group mom” and social event planning, mothers of all ages can take advantage of one stop shopping for whatever they need at the moment.

“Moms trust other moms” said Reisen, the mother of a 6-year-old and a 4-year-old.

With women making more than 80% of the purchasing decisions within their homes, it is vital that they receive feedback on products, services and events that will affect their lives.

To see how www.momspace.com can work for you, check out the ABC news article in the link below. http://www.abcnews.go.com/GMA/SpecialSeries/story?id=3313490&page=1

Bloggers, Bloggers Everywhere

Nearly 14 percent of men versus 20 percent of women have blogs, Synovate eNation reports in an exclusive Marketing Daily study. The good news for bloggers of both sexes is that the study also shows that eight out of 10 Americans know what a blog is and almost half have visited the blogosphere – nearly 15 percent as often as daily.

With nearly 100 million blogs available, according to Technorati, it’s no surprise that 54.4 percent of blog readers like to read several different sites rather than remain loyal to the same blogs. Not unlike life outside the blogosphere, men tend to be more commitment-phobic in their blog reading habits. Nearly 60 percent of the fellas surf around with a variety of blogs, with only 50 percent of the gals surfing around.

To read more about the study, visit http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=66471&Nid=33725&p=405800