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Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Thursday, September 20, 2007

Women Are Teed Off: More Women Are At Home on the Range

When you think of golf what comes to mind? Blue skies, green courses, sand traps and men spending an afternoon in the sun? Well Lexus just shattered that stereotype with their recent study released on June 26.

Women are spending an average of five hours on the driving range verses men who are spending four.

What has gotten women so teed off? Women are driven to improve their game and increase networking opportunities while playing the sport. Lexus says 27% of the women surveyed said they would rather have a perfect swing than a perfect marriage!

But this important news does not just have the golfing industry taking notice. Automobile makers, fashion designers and sports equipment companies are also stepping up to provide new products designed for women.

Do you agree with the 52% of the women surveyed that a car should have plenty of trunk space for things like golf clubs and accessories?

http://www.autospectator.com/modules/news/article.php?storyid=10238

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1 Comments:

Anonymous Anonymous said...

I think no matter what activities you are doing in your life, having large trunk space is just a good idea! Not only can you fit golf clubs in there but hockey sticks, running shoes, gym bag, and garden tools are just a few of the items that have found there way into my trunk!

9/21/2007  

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