Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Wednesday, July 25, 2007

On The Road Again: Women Only Vacations Hitting An All Time High

Have you ever thought of grabbing a bunch of your girlfriends and hitting the open road for an all girl getaway weekend? You are not the only one! From Oprah Winfrey to your next door neighbor women are hitting the road in record numbers for women only vacations.

AAA says 39% of women are planning an all girl getaway with friends and family over the next three years. They say the reason why is more women are feeling pressured both at home and on the job.

"The experience of a girlfriend getaway has a deep effect on the lives and friendships of women who take these types of trips, and many believe that going away with their girlfriends is important, regardless of the destination," said Betsy Sell, managing director of AAA Travel.

With over $200 million dollars up for grabs in the hotel industry alone, many companies are changing the way they handle women travelers.

So if you could grab your friends for a weekend or a week-long retreat, where would you go?

http://www.marketwire.com/2.0/release.do?id=753024&sourceType=1

Labels: , , ,

1 Comments:

Anonymous Anonymous said...

My friends and I love the outdoors so we are planning a camping trip in November to New Mexico. The cooler temps and amazing landscapes makes the trip worthwhile.

8/06/2007  

Post a Comment

<< Home

Add to Technorati Favorites Add to Technorati Favorites