Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Thursday, May 24, 2007

Woman-Centric Matters in the News Again

Woman-Centric home design has made the news again. The May edition of Kitchen and Bath Design News features not only woman-centric home design by Woman-Centric Matters, but also a FEMALE home builder who has signed up with the program.

Terri Goetz of Heritage Hill Properties in Hartland, Wisconsin, has always had a feel for what women want in a home, and as the article correctly states, it goes far beyond the kitchen and laundry room. It is a whole-house concept that address how a home really lives and what features women really want.

Goetz emphasizes that simplicity is the key – making the home a place where a woman can truly relax. Easy care countertops, ample storage, rooms dedicated to being an exercise room or home office instead of just being a space bedroom, big pantries, drop zones to help keep coats, backpacks and electronics organized and the house clutter-free. Simple, efficient, livable homes.

Read more about Terri Goetz and the woman-centric approach to home building at: http://www.kitchenbathdesign.com/print/Kitchen-and-Bath-Design-News/Partnership-Promotes--Women-Centric--Homes/2$3784

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1 Comments:

Anonymous Anonymous said...

I like the idea of more storage space in the home. For us, it is always a chore to store seasonal items in the house and garage. It would be nice to see more articles on how to deal with this issue.

5/29/2007  

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