Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, April 17, 2007

Forecast for Mother's Day


The National Retail Federation reports today that this Mother’s Day consumers will spend nearly $16 billion on jewelry, flowers, clothing and trips to the spa for the women in their lives. Men will outspend women, with $172.91 spent by male shoppers compared to $107.18 by women shoppers. Shoppers ages 25-34 will spent the most with a whopping $151.42 spent compared to the $138.14 spent by Boomers.

Sadly, the report shows that 15.5 percent of all participants in the NRF’s 2007 Mother’s Day Consumer Intentions and Actions survey don’t celebrate the holiday. However, of those who do celebrate, 38.2 percent of the purchases will be jewelry, 37.00 will be clothing, 29.3 percent will be books or CDs, and a whopping 72.4 percent will be flowers.

I got my Mother’s Day gift early: a wireless network adapter. According to the NRF survey, only 11.3 percent of Mother’s Day gifts will be *consumer electronics or computer related accessories*. That’s the lowest percentage on the list. But I really wanted it, so this mother is happy. And that, after all, is the desired outcome on Mother’s Day. I hope yours is a happy one too!

To read the full NRF report, go to: http://www.nrf.com/modules.php?name=Documents&op=alllist&&id=658

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4 Comments:

Anonymous Anonymous said...

Since my mom is an advid reader, I plan to get her more bookshelves!

4/17/2007  
Anonymous Anonymous said...

These are some really interesting info..thanks for sharing these...was really interesting to read through your post...and well on this note i'd also like you to drop by my blog on Mother's Day Wishes sometime and check out all that i've posted there...i'm sure you'll enjoy your visit!!!

4/17/2007  
Anonymous Anonymous said...

What is really interesting is that more people spend more money on Mother's Day than on Father's Day!

I like to make sure that each parent is treated the same so I get them a gift certificate for their favorite place to eat. This way no one is jealous!

4/18/2007  
Blogger Woman-Centric Matters said...

Thanks for the feedback! Gerry, I like your blog. Thanks for sharing!

4/19/2007  

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