Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Monday, March 12, 2007

Refined and Dignified

AdWeek Magazine online has a column today that features a variety of fun and interesting facts. For instance:

Why do women wear shoes? Not just to save wear and tear on their feet. In a survey conducted for ShoeMall, women age 18-54 were asked whether they use shoes for any of several purposes. Forty-four percent said they use them to be *more refined and dignified*. (Men, of course, are refined and dignified in any case.) Thirty-seven percent use shoes to feel *more powerful and confident,* 32 percent to be *more playful* and 31 percent to be *more feminine and girlish*. Just 20 percent use shoes to be *more sexy*.


Other topics covered include what percentage of women would prefer to reveal their age instead of their weight, stats on the sales of dresses and hosiery, how many kids have TVs in their rooms, and more. Check it out at
http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003556642

http://www.womancentricmatters.com

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