Bigger Bucks Buy Bigger Homes
According to a new report by The Media Audit, there are 23.2 million adults with annual household incomes of $100,000 or more in the 87 metropolitan markets surveyed regularly by The Media Audit. Out of those 23.2 million, 6.2 million are between the ages of 18 and 34.
Interestingly, though the big focus right now is to market to the affluent Baby Boom generation, the study shows that there are more, by both percent and actual number, adults with six figure incomes under the age of 35 than there are over the age of 54.
These are some of the results of their findings about that group of people:
Out of those 6.2 million between the ages of 18 and 34, 60.9 percent are men and 39.1 percent are women.
But in spite of the fact that only 39.1 percent of this group are women, 80.7 percent of the women in this group own their own home, compared with only 74.3 percent of men.
They’re not necessarily small *starter* homes, either. Over 46 percent of women in the group have homes valued at $300,000 or more, versus only 42.2 percent of men in the group having homes valued that high.
To read more of the results from this study, go to: http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=070301
Labels: buying, homes, survey, woman-centric
posted by Woman-Centric Matters @ 11:18 AM
2 Comments:
I was taught that owning your own home was a top priority. With your own home, you are building credit and equity vs. renting and giving your money to someone else. I believe as more women get educated in this princple, you will see more women willing to buy their own homes at any age.
I believe these numbers reflect the growing number of women who are graduating from college. There has been an sigificant increase in the number of women attending college in the last ten years and with increased education levels = increased income. With increased income = more opportunities. More opportunities = a higher increase in homeownership.
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