Morning Shows Losing Women Viewers
According to an article in today’s Chicago Tribune, women are turning off television morning shows this season, particularly those women in the coveted 25-54 age range. The article cites a Los Angeles Times analysis of Nielsen Media Research data. The decline in viewers is estimated to be at 10 percent compared with this same time last year. Male viewership is off by 9 percent, but they make up a much smaller portion of the audience.
Though a definitive answer as to why this is happening hasn’t been found, two contributing factors were cited in the article: blogs and war.
The story says, “Many women are now turning online to get the kind of parenting and lifestyle stories that have long been the staple of the morning shows.” The Chicago paper says the number of “mommy blogs” has exploded in recent years, as women use personal websites and blogs to swap tales about the pressures of modern motherhood.
Plus, it was pointed out that these days the news is just plain depressing. The article quotes Judy Woodruff, a former CNN anchor and current senior correspondent for “The NewsHour with Jim Lehrer” on PBS. "My gut instinct is it may have something to do with Iraq," she says. "The news is so negative and so depressing day after day that it may well be that everybody--and especially women, who may be able to identify with the mothers and sisters and daughters--it may be that they're reacting in this way. The news is not happy."
To read the full article, go to:
http://www.chicagotribune.com/entertainment/tv/chi-0702110263feb11,1,2637448.story?coll=chi-ent_tv-hed
Do you watch the morning shows? If so, why? If not, why not?
posted by Woman-Centric Matters @ 9:54 AM
2 Comments:
It doesn't surprise me that morning show ratings are dropping. Women are sick and tired of the same stories just packaged differently. I mean really, how many times can I listen to the same "how to take care of a child" and "how to create a great look" story over and over again? Instead of focusing on diets and parenting stories, they should look into time management, money and career stories. Enough fluff!
This poll had some interesting facts in it. The nightly news is also down with female viewers as well. Apparently the news forgot that just because you have a female anchor it doesnt always = ratings. The news is way too depressing and frankly after dealing with my job, my family and the world at large, I would like to see something inspiring on television instead of more war, more violence and cold weather.
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