Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, January 30, 2007

Have You Placed Your Order Yet?

You know it's a good cause. And besides, who can resist the innocent faces of the Girl Scouts or their yummy cookies? I ordered a dozen boxes of Girl Scout Cookies a couple of weeks ago. But for those of you who haven't gotten order in yet, fear not! The Girl Scouts have gone high-tech in cookie sales. Their new website www.girlscoutcookies.org will help you quickly locate a place in your area to purchase cookies. Plus, they now have a spot on MySpace: www.MySpace.com/GirlScoutCookieSale .

"By creating a one-stop online destination with information about every council that sells one of America's favorite treats, we believe it will be easier than ever to enjoy a quality product while supporting girls and young women throughout the country," says Kathy Cloninger, CEO of Girl Scouts of the USA. "This annual, voluntary activity teaches girls essential financial skills they will use their entire lives. We're proud that the Girl Scout Cookie Program has become the nation's premier business and economic literacy program and believe this online initiative will truly strengthen the program and result in a successful 2007 sale."

2 Comments:

Anonymous Anonymous said...

Well there goes my diet! I know those cookies are hard to resist and with them now being able to be directly delivered to my house...let's just say I hope they have stocked up on thin mints!

1/30/2007  
Anonymous Anonymous said...

Way to go Girl Scouts! Apparently this organization is about teaching young women business skills that now include technology. This is a wonderful idea to inspire young women to use the Internet not just for entertainment purposes but for a great cause!

1/30/2007  

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