Is It Really Junk Mail?
I always viewed advertisements in my mailbox as "junk mail" rather than seeing it as "direct mail". Apparently, others prefer this form of marketing. An article appearing today on www.dmnews.com has the interesting headline of "Direct mail read by 32 percent more women ages 25-44 than email." The article further says the results of a study shows that "Eighty-five percent of women ages 25 to 44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade."
Since I'm a coupon fan from way back (and basically cheap at heart), I thought this was an interesting stat: "Seventy-two percent of total adults surveyed said they have replied to direct mail containing a "buy one, get one free" offer. Additionally, 63 percent of all adults indicated the have responded to direct mail collateral offering a percentage discount on merchandise, up from 54 percent in 2005."
It may be junk mail", but give me a bargain, and I'll take the bait.
The entire article can be found here: http://www.dmnews.com/cms/trackback/39713-1
posted by Woman-Centric Matters @ 9:50 AM
1 Comments:
I read the direct mail to make sure there are coupons or important messages that I am need to know about Several nonprofits that I support send direct mail messages letting me know what special projects are available and community events to attend. Not all direct mail is junk!
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