Holiday Facts, Courtesy US Census Bureau
Loads of people are trying to predict exactly how much revenue will be generated this holiday season. But with women making more than 80% of buying decisions in all homes (Business Week, Feb 14 2005), it is clear the purchasing power of women will make a huge impact. It may be too early to know for sure about 2006, but the US Census Bureau has published some interesting information about last year:
* 20 billion — the number of letters, packages and cards delivered by the US Postal Service between Thanksgiving and Christmas in 2005 (December 19 was the "busiest mailing day" of the year)
* About one million — the number of packages delivered by the US Postal Service every day last year between Thanksgiving and Christmas (December 21 was the busiest delivery day)
* $31.7 billion — the total retail sales of the nation's department stores in December 2005
* 14% — the proportion of total 2005 sales for department stores that took place in December (the percentage for jewelry stores was 24%)
* $19.4 billion — the value of retail sales by online shopping and mail-order houses in December 2005, and easily the highest total for any month last year
* $27.1 billion — total retail e-commerce sales for the fourth quarter of 2005 (for more, see above)
* 48,695 — the number of malls and shopping centers in the US as of 2005, an increase of 12,000 since 1990
* $485 million – the amount of money America’s Christmas tree farmers received from tree sales in 2005
posted by Woman-Centric Matters @ 12:52 PM
3 Comments:
What I really want to know is how long women will stand in line for a great deal. I know I stood in line for over a hour one year just to get 50% my holiday items.
It does not surprise me that online shopping and shopping malls have increased over the last ten years. We are doing a lot over the holidays and anything that saves time is a life saver.
According to an article by the National Federation of Retailers, "Men were more likely to wait in line than women, as 17.3 percent of men said they got to their first store by 4 a.m., compared to just 8.0 percent of women who arrived by that time."
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