Woman-Centric Trends for 2007
According to Entrepreneur magazine's list of ten marketing trends to watch in 2007, affluent working women –those with an annual family income of $75,000 or more- are a group to watch in the coming year. The group is increasing in size and 94.3 percent of them access the internet during an average month. Addtionally, Lucid Marketings’ study, “U.S. Adults: Word of Mouth Communicaitons,” found that women were more likely than men to share with others their positive experience with a business and recommend their favorite products.
Based on these predictions, establishing a woman-centric marketing campaign and giving outstanding woman-centric customer service will be essential in 2007 and can set your business up to be truly remarkable.
Contact Woman-Centric Matters to find out how to become remarkable in 2007. http://www.womancentricmatters.com/howdoesitmakeyouremarkable.aspx
posted by Woman-Centric Matters @ 12:31 PM
1 Comments:
This is a great eye opener for both retail and e-commerce businesses. It just goes to show that women are increasing both their buying influence (through word of mouth) and buying power with their increased income.
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