Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, January 23, 2007

Women Hunters

Apparently the women in Iowa are packing heat, but are doing it for sporting purposes. According to Iowa's Quad City Online says, "Iowa is following a national trend as female hunters are taking to the field in increasing numbers, while the numbers of their male counterparts have decreased." The news article goes on to say, "A recent survey conducted by the National Sporting Goods Association for the National Shooting Sports Foundation reported a 72 percent increase nationally from 2001 to 2005 in women hunting with firearms."

To learn more about this fascinating trend, read the full article at: http://qconline.com/archives/qco/display.php?id=323949&query=women%20hunters

2 Comments:

Anonymous Anonymous said...

It does not surprise me that women are picking up hunting as a competive sport and hobby. It is great to see women breaking through stereotypes and offering a new perspective to a generations old sport.

1/24/2007  
Anonymous Anonymous said...

I wonder if this might create a new fashion trend. Pink and white camo for the hunter that really wants to make a statement! :)

1/24/2007  

Post a Comment

<< Home

Add to Technorati Favorites Add to Technorati Favorites