Beautiful Women
This from a press release issued today on prnewswire.com:
According to a recent Dove global study, nearly all women over
50 want to see a change in society's view on women and aging. In addition,
the majority of women believe that if media were reflective of the
population, a person would likely believe women over 50 do not exist.
For the first time, a brand is talking to women about aging in a
positive tone. Continuing its ongoing commitment to widen the narrow
definition of beauty, Dove, the global beauty brand, is boldly challenging
the "only young- is-beautiful" stereotype with the next phase of the
Campaign for Real Beauty: pro-age. Designed to expose what our anti-aging
society has been hiding, pro-age celebrates women 50+ by showing their
honest, real beauty.
The press release further states:
According to the recent Dove global study, "Beauty Comes of Age":
- 87 percent believe they are too young to be old.
- 92 percent believe past generations of women over 50 were not doing the
things women over 50 are doing today.
- 91 percent of the women surveyed believe the media and advertising need
to do a better job of representing realistic images of women over 50.
- 97 percent believe society is less accepting of appearance
considerations for women over 50 than their younger counterparts, with
showcasing one's body the least acceptable.
To read the entire press release visit: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-08-2007/0004523308&EDATE
posted by Woman-Centric Matters @ 11:13 AM
2 Comments:
50 is not old! I am thankful that at least one company realizes that just because I choose not to dye my hair and diet myself to a size 5 doesn't mean I'm not beautiful! I would rather be old and graceful then young and unhealthy.
I think there is even more pressure on women now to be younger, thinner and not show their age than at any other point in history. Most people don't realize that it is society that sets it "beauty standard" and historically women who were over the age of 50 were not only considered beautiful but wise and charming! I say we should turn back the clock on this issue and celebrate the wrinkles, the grey hair and smile. Because in the end, it is not how you looked but how you were that matters.
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