Today's News: Women Key to Ethanol Future
In today's Des Moines Register:
Fourteen percent of women buy ethanol at the gas pump, a survey conducted by Meredith Corp. shows.
The survey, released Tuesday at a biofuels forum sponsored by Meredith's Successful Farming magazine, shows that ethanol marketers must do more to educate women about ethanol's benefits, particularly its environmental impact, said Isobel Osius, director of Meredith's consumer insights unit.
Women make more than 85 percent of the purchasing decisions for their families, she said, so increasing ethanol sales will depend on making the corn-based fuel more attractive to female consumers. Iowa is the No. 1 U.S. ethanol producer.
To view the entire article, visit: http://desmoinesregister.com/apps/pbcs.dll/article?AID=/20070207/BUSINESS01/702070356/1029/BUSINESS&template=printart
posted by Woman-Centric Matters @ 1:06 PM
2 Comments:
I actually prefer using ethanol fuel for my car. Not only does it keep it running in excellent condition but it is good for the environment as well.
With the rising cost of gas these days (20 cent jump in less than a day!!!) I would recommend more people using ethanol. Not only is it cheaper at the pump but it keeps Midwest farmers in business.
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