Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Friday, February 09, 2007

Woman-Centric Matters at International Builders' Show

Woman-Centric Matters has been highlighted this week at the 2007 International Builders' Show in Orlando, Florida, with our own Paul Foresman from Design Basics speaking at one of the convention’s education seminars. Paul says, “It’s known that women directly make or have controlling influence in 91 percent of new home purchases. It just makes sense to design homes that meet her needs.”

In the seminar Paul gave the audience the brief version of Design Basic’s copyrighted “10 Commandments of Woman-Centric Home Design” and examples of how to incorporate each “commandment” into home floor plans. Each commandment gives practical advice to builders, such as “You shall not ignore my changing needs. Incorporate flexibility in your designs.”

Paul’s presentation “Building Homes...For Women?” was one of 34 scheduled for the Architecture and Interior Design track, one of 18 areas of study scheduled for the show. Other tracks include Trends and Forecasting, Housing Finance, and Green Building.

Sponsored by the National Association of Home Builders, the annual convention and trade show attracted more than 100,000 home builders, architects, developers, and other members of the industry to four days of education, exhibits and special events. The International Builders' Show is the largest annual light construction show in the world.

The course handout for Paul’s presentation can be found online for a limited time at: http://www.buildershow.com/Documents/course_handouts/Building%20Homes..for%20Women.pdf

1 Comments:

Anonymous Anonymous said...

Interesting that you choose the word "Commandment" to be part of your presentation. It really invokes a powerful response in both men and women.

But it is interesting that you are now targeting women's needs. I think that for far too long many home builders have ignored the fact that many women handle multiple duties in the home and it just makes good sense to work with them to create an effective living space.

2/12/2007  

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