Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Thursday, March 01, 2007

Special Woman-Centric ICF Plans

Woman-centric home plans continue to make an impressive impact on the bulding industry. Fox Blocks produces Insulated Concrete Forms, pre-assembled forms used in construction that offer superior insulation qualities and substantial savings over traditional materials. Fox Blocks has sought the expertise of Design Basics in developing new plans that utilize ICFs. Concrete Monthly, the leading periodical for the concrete and cement industries, reported this in their February 2007 issue:

Fox Blocks offers free 'woman-centric' ICF house plans

Fox Blocks, a division of Airlite Plastics Co. in Omaha, has introduced 10 new house plans designed specifically for Fox Blocks by Design Basics Inc., also of Omaha.

These 10 new plans feature five two story plans and five ranch style plans with a range of total square footages. Spokesman Dave Jackson said these designs also take into account the types of features that women typically like to see in home plan layouts.

"This 'woman centric' philosophy satisfies the appetite of the decision making spouse, who make more than 80 percent of the selection and buying decisions," he said.

The plans can be viewed, specified and printed at the Fox Blocks website, www.FoxBlocks.com by clicking on ICF House Plans.


Concrete Monthly can be found at www.concretemonthly.com
The article about Fox Blocks and their woman-centric plans can be found at: http://www.concretemonthly.com/monthly/art.php?2665

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2 Comments:

Anonymous Anonymous said...

Can you please explain the difference between using concrete and other materials? Is it more expensive and why does it have to have it's own home design to support it?

3/05/2007  
Blogger Woman-Centric Matters said...

www.FoxBlocks.com has some very good explanations about the differences and advantages.

3/05/2007  

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