Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, February 20, 2007

Woman-Centric Luxury Hotel Design

Hotels began centuries ago as humble folk simply letting out a room of their house for a night or so to passersby. Hotel design has gone through various stages and incarnations through the years, sometimes, regrettably, going so far as to tear down historic properties to build new modern facilities in their place. From about the 60’s forward, the styles varied little as hoteliers strived to give the guest the same basic experience throughout a particular brand’s properties. One hotel didn’t really vary much from any other, and once you walked into the room, just about the only way to tell which brand you were staying at was to look for the logos. Now the “new” trend in hotels is to make them more like home with each property having an increased level of comfort and personality. Apparently the big surge right now is in luxury hotels, owned and designed by women who give the hotels an “at home” feel.

A recent article in the Chattanoogan reports:

After many years of male domination, the luxury hospitality market is now experiencing a new trend - luxury hotels, resorts and villas owned and designed by women. From Shambala Estate in Bali, the high-end Lindian Village in Rhodes, Greece and Casa Colonial in the Dominican Republic to the ultra chic Cerulean-Villa on St. Barnes Bay, Anguilla women are now leading the charge in ownership and design of unique luxury hotels and resorts.

The end-result is hotels, resorts and villas that focus on the smallest details and design elements which incorporate comfort and style into communal areas to provide an ‘at home’ atmosphere. Another factor that distinguishes this group from its male counterparts is the commitment to using high-end materials for a truly luxurious experience.

In addition to purchasing high-end properties, women are also designing hotels with an emphasis on providing the ultimate guest experience along with conveniences and comforts of an upscale home. Attention to detail is the focus among female architects and hotel/resort owners.

To read the entire article, visit:http://www.chattanoogan.com/articles/article_101421.asp

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