Baby Boom-era women may be the most powerful demographic in the United States. They've got spending power. They're the fastest-growing segment of entrepreneurs. They're educated. And they want more.

Those are the intriguing first lines of an article today’s Entrepreneur Magazine online highlights. Originally appearing in Tulsa World newspaper, the article goes on to define the “more” that Boomer women want. New careers seem to be at the top of the list, with the sentiment being “why not?”

The article says, “A 2005 survey by Princeton Survey Research found large percentages of Boomers are planning on new careers later in life focusing on helping the poor and elderly, or working in health care or education.” Political pursuits, artistic endeavors, and expanding current pursuits in new directions are some of the career re-directs focused on in the article.

As further explanation, Tulsa World says, “Record numbers of Boomer women are switching careers or starting businesses later in life, looking at the traditional retirement age as a time of learning and self-discovery or reinventing oneself, according to surveys by the AARP and Ameriprise Financial.”

To read the entire article, go to: http://www.tulsaworld.com/NewsStory.asp?ID=070218_Fa_d1_extreme