Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, July 31, 2007

Are You A Mompreneur?

You maybe asking yourself what are momprenuers and am I one? A momprenuer is a woman who is raising children and a small home based business at the same time.

Over 5.4 million women own their own small business and are the only employee. Why would a woman take on both a home based business and raising kids at the same time?

“Working from home gives them the flexibility to spend more time with their children while continuing to contribute the family’s income,” said Lesley Spencer, founder and director of Home-Based Working Moms of Austin Texas.

To learn more about this exciting trend and to learn how you can have the best of both worlds, click on this link: http://www.columbusdispatch.com/dispatch/content/business/stories/2007/07/19/MOM-vent.ART_ART_07-19-07_C8_I07ANKO.html

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Monday, February 26, 2007

Baby Boom-era women may be the most powerful demographic in the United States. They've got spending power. They're the fastest-growing segment of entrepreneurs. They're educated. And they want more.

Those are the intriguing first lines of an article today’s Entrepreneur Magazine online highlights. Originally appearing in Tulsa World newspaper, the article goes on to define the “more” that Boomer women want. New careers seem to be at the top of the list, with the sentiment being “why not?”

The article says, “A 2005 survey by Princeton Survey Research found large percentages of Boomers are planning on new careers later in life focusing on helping the poor and elderly, or working in health care or education.” Political pursuits, artistic endeavors, and expanding current pursuits in new directions are some of the career re-directs focused on in the article.

As further explanation, Tulsa World says, “Record numbers of Boomer women are switching careers or starting businesses later in life, looking at the traditional retirement age as a time of learning and self-discovery or reinventing oneself, according to surveys by the AARP and Ameriprise Financial.”

To read the entire article, go to: http://www.tulsaworld.com/NewsStory.asp?ID=070218_Fa_d1_extreme

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