Women Love To Play
According to Telephia, the largest provider of consumer research to the communications and mobile media markets, women purchase 66 percent of all mobile games. And that's women of ALL ages, not just the 18-24 group typically thought of as the most avid gamers. Nearly 17.4 million mobile consumers downloaded a mobile game last quarter, up 45 percent from a total of 12 million downloaders a year ago, according to Telephia. Their report can be viewed at http://www.telephia.com/html/GDC07_press_release_template.html
I'm part of the 66 percent. I have Diner Dash on my mobile phone, and it's a great time-killer while I'm waiting for someone to finish shopping. What kind of entertainment do you have on your phone?
http://www.womancentricmatters.com
Labels: games, mobile phone, purchasing, women
posted by Woman-Centric Matters @ 9:45 PM
1 Comments:
I don't have any games on my cell phone. I use it primarily for work. However, the theme songs I have in there can be quite entertaining depending on who calls! (Jaws sound track for work for example).
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