Shopping Habis and New Colors

According to a report from Home Textiles Today, old media like magazines, newspapers, and television work side-by-side with the internet when it comes to shopping. The report, highlighting a survey conducted by the National Retail Federation, says that women were more likely than men to be motivated by coupons and in-store promotions when shopping online, while men were more likely to start researching online after a face-to-face conversation. Additionally, men were twice as likely as women to shop for a car online (20.2 percent compared to 10.2 percent).

Home Textiles Today also says that 92.5 percent of adults surveyed said they regularly or occasionally research online before purchasing an item in a store. The products most often researched online include electronics (50.8 percent), apparel (31.9 percent), and appliances (27.0 percent).

In other news, Home Textiles Today reports that Pantone, known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer, released today eight directional color palettes for home furnishings and interiors. Presented for the first time at the International Home and Housewares Show, the palettes for 2008 *blend classic elegance with modern spice*. They are ReCollections, Chinoiserie, High Profile, Ethnic Chic, Agrestic , Wellspring, Savories, and Nuances.

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