Gen Y Women
There’s a huge focus on Boomer women, and rightly so. The Boomer generation is a huge demographic with a huge amount of money to spend. But smart marketers will also have their eye on Gen Y (born between 1978 and 1998). According to a story in Florida Today, Gen Y women have very different views on life, the universe and everything (as author Douglas Adams would say).
The article covers everything from technology (Gen Y women are much more tech-savvy than previous generations, having grown up with video games and computers and are very active on MySpace), to having babies (there is no such thing as an *old maid* with Gen Y), to consumerism and the high rate of debt problems that plague Gen Y. And the general theme of the article is that this generation can’t be pigeonholed. It says emphatically, “There's no one stereotype for a Generation Y woman, because they all have different careers, dreams and outlooks on life. If there's anything they have in common, however, it's their ability to do whatever they want to do.”
View the whole article at: http://www.floridatoday.com/apps/pbcs.dll/article?AID=/20070326/LIFE/703260308/1005
posted by Woman-Centric Matters @ 3:53 PM
1 Comments:
I think it is interesting how marketers are lumping together generations and naming them letters just in case we forget which generation we are supposed to belong too. It will be interesting to see what letters they use once the next couple of generations come about. They'll have to start over or start numbering them. Next thing you know you'll hear stories about generation A1-23-45!
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