Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, May 22, 2007

Woman-Centric Matters in the News

The Woman-Centric Matters(sm) message is getting out across the nation and continues to make the news. Denny Lenth Construction in the Cedar Falls / Waterloo area of Iowa has gained the attention of the media with his commitment to not only making woman-centric home designs available to his clients, but also exhibiting a woman-centric home in the upcoming Northeast Iowa Builders Parade of Homes.

Design Basics, mother company of the Woman-Centric Matters(sm) brand, worked with Denny to create the design for the showcase home, including such features as a drop zone, or rear foyer, between the garage and kitchen, a flat-screen TV in the master bath, and a redesigned kitchen to make it more open. Woman-centric design elements are intended to help women de-stress, entertain, have flexibility for utilizing space a different way in the future, and plenty of storage. Through intensive research, Design Basics has learned that these four main design elements are the lenses through which women evaluate a home plan – how it lives, how it will make her home her haven.

To read the article featuring Denny Lenth Construction and the woman-centric approach to home building, visit http://www.wcfcourier.com/articles/2007/05/13/news/metro/d34b6616c75afc25862572da000d061f.txt or check out http://www.womancentricmatters.com

3 Comments:

Anonymous Anonymous said...

Flat screen in the master bath? Wow! I would never have thought about it. But I have to admit the idea does sound interesting.

5/23/2007  
Blogger Woman-Centric Matters said...

I know! Wouldn't that make bath time all the more enjoyable? Imagine reclining in a warm bubble bath, a little aromatherapy, and the newest episode of Heroes...what a great way to spend an evening!

5/23/2007  
Anonymous Anonymous said...

If there was a tv in the bathroom, I think I would have to fight my husband to use it! I would never be able to get him out of there during football season! (laughing)

6/06/2007  

Post a Comment

<< Home

Add to Technorati Favorites Add to Technorati Favorites