Clothing for Boomer Women
As I came in to work this morning, I stopped to visit with a couple of co-workers. One of the main topics discussed was the seemingly inevitable change our bodies have undergone as we have passed each birthday. When I got to my desk and checked today’s woman-centric news, I found some interesting related information.
Apparel sales among women in their 50s enjoyed the biggest gain of any age group between 2001 and 2006, according to data from market researcher NPD Group. Those sales jumped 40 percent to $2 billion in 2006 from five years earlier, while sales of teen clothing fell 3.5 percent to $1.1 billion, and sales to twenty-something women rose just 4 percent to $1.3 billion.
To gain increases in revenue from Boomer customers, clothing retailers must find the right balance between style and comfort, reports Canada’s Globe and Mail. Citing examples from both Canadian and American retailers, strategies include adding more stretch to garments to give a fitted look without compromising the comfort of a loose feel and offering clothes with hidden support panels in the midriff and seat areas to accommodate and camouflage physique changes of aging.
To read more about findings from NPD Group and the latest trends in marketing clothing to the lucrative Boomer-women market, go to http://www.theglobeandmail.com/servlet/story/LAC.20070418.RTABI18/TPStory/Business
posted by Woman-Centric Matters @ 11:12 AM
1 Comments:
I think finding comfortable well fitting clothing can be difficult at any age. I think more stores should have consultants to help people find clothes that work with their lifestyle and budget. I know I would shop more at a place I feel that the sales staff knows what they are talking about!
Post a Comment
<< Home