Woman-Centric Matters in the News Again

Woman-Centric home design has made the news again. The May edition of Kitchen and Bath Design News features not only woman-centric home design by Woman-Centric Matters, but also a FEMALE home builder who has signed up with the program.

Terri Goetz of Heritage Hill Properties in Hartland, Wisconsin, has always had a feel for what women want in a home, and as the article correctly states, it goes far beyond the kitchen and laundry room. It is a whole-house concept that address how a home really lives and what features women really want.

Goetz emphasizes that simplicity is the key – making the home a place where a woman can truly relax. Easy care countertops, ample storage, rooms dedicated to being an exercise room or home office instead of just being a space bedroom, big pantries, drop zones to help keep coats, backpacks and electronics organized and the house clutter-free. Simple, efficient, livable homes.

Read more about Terri Goetz and the woman-centric approach to home building at: http://www.kitchenbathdesign.com/print/Kitchen-and-Bath-Design-News/Partnership-Promotes--Women-Centric--Homes/2$3784

New Woman-Centric Home Design

Design Basics, the mother company of Woman-Centric Matters, has announced that their currently featured home plan is the brand new Babineaux. It is a Woman-Centric Matters design with some great features, including walk-in closets in 3 of the 4 bedrooms, a quaint covered front porch, and a 3-car garage positioned in such a way that the 3rd bay could be set up as awesome extra storage if you don't need it for a car.

Designed with a family in mind, the home also has a rear foyer entry with lockers and a drop zone where cell phones, laptops and other *essentials* can be recharged and kept handy, ready for the family to pick up quickly on their way out the door. All the bedrooms are upstairs, and there is room for expansion of the master bedroom's walk-in closet. There is also room for adding an optional 3/4 bath, a great idea when everyone needs to get ready at the same time in the morning. The laundry room is located upstairs, too, making it easier for busy family members to get their clothes where they need to go.

Flexibility is built-in with the Babineaux. Having 4 bedrooms means smaller families have room for a study space for the kids, an exercise room, or even a game room. Downstairs there is a *flex room* that can be used as a home office or den, or whatever a busy lifestyle requires.

To learn more about the new Babineaux, visit: www.designbasics.com/29321

Woman-Centric Home Built INSIDE Civic Center

We just have to brag a bit about one of our Woman-Centric Matters(sm) licensees. Some of our staff will be attending the show to take photos and talk to the press. As soon as they make the pics available, we'll post them here. It should be pretty cool to have an entire house built inside the exhibit hall!

FOR IMMEDIATE RELEASE


INNOVATIVE “WOMAN-CENTRIC” DESIGN UNVEILED AT HOME SHOW
Using New Design Concept, House Built Inside Civic Center

Omaha, NE (February 23, 2007) - Woman-Centric Matters(sm), a division of Design Basics, the nation’s largest home plan design service to the building industry, is pleased to announce the unveiling of Illinois’ first woman-centric model home at the 2007 Spring Home Show, February 23 through 25, at the Peoria Civic Center.

Built by Schieler & Rassi Quality Builders, the 2,088 square foot ranch-style modular home has been constructed, furnished, decorated, and landscaped inside the Peoria Civic Center Exhibit Hall. After the show, the home will be moved to Schieler & Rassi’s Model Home Center in Goodfield, IL, for permanent display.

Woman-centric homes intuitively appeal to women, according to Linda Reimer, President of Design Basics. Reimer explained that after conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas. “Because of the livability of woman-centric homes, the homes are popular with men, too. From both an economic and a design standpoint, builders just can’t afford to continue offering the same old home designs. You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer.

Schieler & Rassi Quality Builders ( http://www.schieler-rassi.com/ ) is the Peoria area’s exclusive licensee of the Woman-Centric Matters(sm) brand, a program of support and education that helps builders become remarkable as they transform their attitudes and business practices based on the woman’s perspective. Ted Schieler, General Manager of Schieler & Rassi Quality Builders, says, “Woman-Centric design makes so much sense, and it’s such a good fit with our company’s long-standing dedication to innovation and superb customer service. Deciding to become a Woman-Centric Matters(sm) licensee was an easy choice.”

Sponsored by the Home Builders Association of Greater Peoria, the annual Spring Home Show is the premier building event in Central Illinois with over 20,000 people attending over the 3 day weekend. Schieler says, “As past President of the builders association, I know how important this event is. And I know I speak for our whole team at Schieler & Rassi when I say we are honored to have this opportunity to introduce Central Illinois to woman-centric home design.”

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Note to media professionals:
Woman-Centric Matters(sm) is a division of Design Basics, Inc. Whether it is a home plan, product or service, Woman-Centric Matters(sm) designs solutions from a woman’s perspective. For more information, visit http://www.womancentricmatters.com/ or contact Melissa Arnold, PR Coordinator, Melissa @ womancentricmatters.com