National Women's Leader to Serve on Advisory Panel

Omaha, NE (July 5, 2007) – Woman-Centric Matters(sm), a division of Design Basics, the nation’s largest home plan design service to the building industry and a leading expert in marketing to women, announces today the appointment of Sheri McConnell of San Antonio, Texas, to the Woman-Centric Matters(sm) National Advisory Panel. Woman-Centric Matters(sm) is a unique licensing and educational platform that teaches businesses in any industry how to be remarkable by transforming their attitudes and practices based on the woman’s perspective.

The National Advisory Panel is comprised of leading women of various ages and backgrounds from across the country who will help further transform and define the practices and offerings of Design Basics, as well as enhance the educational component of Woman-Centric Matters(sm).

Linda Reimer, president of Design Basics, says, “We are so pleased to have Sheri on the National Advisory Panel of Woman-Centric Matters(sm). Her time and commitment, as well as her unique perspective and opinions, will be a great enhancement to our ability to change the landscape of business in America.”

Reimer states that 91% of all home purchases are made by or primarily influenced by women. Furthermore, well over 80% of all consumer purchases are made or primarily influenced by women. “It just makes good economic sense to market to women. But it needs to be done right. You can’t just put pink ribbons on something and call it woman-centric. Design Basics is leading the way and teaching businesses across the country how to truly understand what their female customers are looking for in design, marketing and customer service. The added bonus in this is that men appreciate the woman-centric approach too.”

McConnell is the president and founder of the National Association of Women Writers (http://www.naww.org). She teaches women writers and entrepreneurs how to discover, create and profit from their intellectual knowledge. MConnell is an entrepreneur, publisher, author, writer and coach with a Master of Arts degree in Organizational Management and Bachelors in Social Work. McConnell states, “I’m proud to have been chosen to join the Woman-Centric Matters National Advisory Panel. It allows me the opportunity to be a part of shaping the way businesses relate to women. I’m excited!”
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About Design Basics:
Design Basics, the nation’s largest home plan design service to the building industry, designs and markets plans for single-family homes through catalogs, newsstand magazines and home building industry publications. Woman-Centric Matters(sm), a division of Design Basics, is dedicated to helping businesses across America become remarkable with its unique licensing program, insightful and innovative marketing programs and continuing educational platform.