Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Wednesday, June 13, 2007

FIRST in the Nation!

The first Woman-Centric insurance office has opened in Omaha, NE, and it’s making news headlines!

http://www.wowt.com/news/headlines/7967932.html

http://www.omaha.com/index.php?u_page=1208&u_sid=2400507

A few of the Woman-centric elements –which, by the way, appeal to men as well - in the new Steve Skidmore Agency offices include:

--Curving surfaces instead of harsh angular walls

--No doors except leading to the bathrooms and sound-proofed conference rooms where clients can discuss confidential details in private

--Artwork done by a Nebraska Woman

--Granite counters and high-end fixtures in the bathrooms

--Lots of natural light

--Gourmet coffee and tea for clients

--Flooring made with a blend of ceramic and rubber to give a solid feel with more comfort too

To find out more about the Woman-Centric approach to doing business, check out http://www.womancentricmatters.com

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3 Comments:

Anonymous Anonymous said...

I like the idea of having a more private, comfortable office to do business in. So many offices today feel so artifical and make you feel like a number. It is nice to see a business who is make things more personable.

6/14/2007  
Anonymous Anonymous said...

I honestly don't care about the office setting I am walking in to, what matters most to me is the level of customer service, do the agents know what they are talking about and are the rates affordable.

If they can't offer me that, then a pretty office setting is just that, a pretty office with no value.

6/15/2007  
Anonymous Anonymous said...

Why are curvy lines so important? What makes this a more "feminine" office environment from say a typical insurance office?

6/18/2007  

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