Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.
Design Basics and our Woman-Centric home plans are in the news again! This time we've caught the attention of the latest edition of trendwatching.com. To read the whole article, go to www.trendwatching.com/trends/femalefever.htm
Labels: female fever, trend watching, trends, woman centric
posted by Woman-Centric Matters @ 10:47 AM
Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.
Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Your marketing * Etc. At its core is understanding your female customers so innately that you can actually anticipate what they want even before they ask for it. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights why they buy.
1 Comments:
The only thing that bothers me about this article is that several of the companies are wearing pink or have all pink items displayed or highlighted in the article. Not all women like pink! I wish these companies would wise up and instead of having pink uniforms and featuring pink tool belts offer women a variety of color and size options. I know I would love a customized tool belt in blue, black or even green (anything but pink!)
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