Black is Beautiful
Percentage of black women who are concerned about the way they're portrayed in popular media: 77
Percentage of black women who say they're portrayed worse than any other racial group in media: 71
Percentage of black women who believe black teens are portrayed worse than other racial groups in media: 69
How much an average black woman spends on beauty products compared with the average woman overall: 3 times
Sources: Procter and Gamble Co. and Essence poll
These impressive numbers are, in part, why Procter and Gamble has started their new marketing initiative “My Black is Beautiful”. The marketing push is aimed at black women of various skin tones and origins. The brainchild of Najoh Tita Reid, multicultural marketing director for Procter and Gamble, the program was seeded in her heart when she was a little girl and a white playmate told her that she and her black doll were ugly.
Multicultural sensitivity is nothing new to Procter and Gamble. They were the first and biggest sponsor to pull the plug on Don Imus in April after his infamous on-air slurs.
To read more about “My Black is Beautiful” and Ms. Reid’s involvement in the program, visit http://adage.com/article?article_id=120091
posted by Woman-Centric Matters @ 8:58 AM
1 Comments:
I love the idea of showing all types of women in the media feeling beautiful. Too often we are all faced with the idea that we are not beautiful because we do not look like Barbie or Paris Hilton. In my mind, beauty is in the eye of the beholder and I am glad this company has clear vision!
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