Bloggers, Bloggers Everywhere

Nearly 14 percent of men versus 20 percent of women have blogs, Synovate eNation reports in an exclusive Marketing Daily study. The good news for bloggers of both sexes is that the study also shows that eight out of 10 Americans know what a blog is and almost half have visited the blogosphere – nearly 15 percent as often as daily.

With nearly 100 million blogs available, according to Technorati, it’s no surprise that 54.4 percent of blog readers like to read several different sites rather than remain loyal to the same blogs. Not unlike life outside the blogosphere, men tend to be more commitment-phobic in their blog reading habits. Nearly 60 percent of the fellas surf around with a variety of blogs, with only 50 percent of the gals surfing around.

To read more about the study, visit http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=66471&Nid=33725&p=405800