Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Tuesday, September 11, 2007

Hottest Trends? Ask Moms!

Who’s Knows What the Hottest Trends Are? Ask Moms!

Fed up with websites that tailor themselves to only one type of mom (either working or stay at home), two Philadelphia moms took on the challenge of creating one site that caters to all types of moms.Joani Reisen and Erica Rubach created www.momspace.com to connect all types of moms across the country with the resources they need. With areas like “focus group mom” and social event planning, mothers of all ages can take advantage of one stop shopping for whatever they need at the moment.

“Moms trust other moms” said Reisen, the mother of a 6-year-old and a 4-year-old.

With women making more than 80% of the purchasing decisions within their homes, it is vital that they receive feedback on products, services and events that will affect their lives.

To see how www.momspace.com can work for you, check out the ABC news article in the link below. http://www.abcnews.go.com/GMA/SpecialSeries/story?id=3313490&page=1

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3 Comments:

Anonymous Anonymous said...

I hate stereotypes. Often times in the media all you see is either an Alpha mom that does it all or a stay at home that looks and acts like June Cleaver. It is an impossible standard to live up to. I am so glad to hear that there are other women standing up and giving people chocies other than the same old boring ideas.

9/11/2007  
Anonymous Anonymous said...

I've been to the site and it has some excellent recommendations.

9/12/2007  
Anonymous Anonymous said...

I love the idea that these women actually acted on their instinct and impulse to provide more to the community! More women (moms and otherwise) should take the lead in making thier lives better. If we don't do it for ourselves, who will?

9/14/2007  

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