Woman-Centric Matters

Visit our home on the web: www.womancentricmatters.com Taking a woman-centric approach means designing everything from her perspective: * The actual product or service * Her experiences using it * Marketing * Etc. At its core is understanding female customers. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

Friday, September 14, 2007

$2000 LOST Annually!!!

Pay attention to how often you pull a buck out of your pocket this weekend!

According to a report on CNN, nearly half of Americans lose track of how they spend their pocket money. We’re not talking about just nickels and dimes either. The average amount lost is $2,000 a year.

CNN says the results of a recent survey show that men tend to lose track of their spending on nights out while women’s cash vanishes during shopping trips. The survey also shows that the under 34 crowd are the biggest *losers*.

Do you keep track of the cash in your pocket?
To read the CNN story, visit: http://money.cnn.com/2007/09/13/news/cash/

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