Gender Gap
According to today’s edition of “Just an Online Minute” by MediaPost, there is a gender gap in the viewership of online videos. MediaPost reports that a new report by research firm eMarketer says around 7 out of 10 male internet users viewed online video last year while only 55% of women watched online video. The report, *Women Online: Taking a New Look*, says the gender gap will shrink considerably by 2011 when it’s estimated that 89% of online men and 85% of online women will view web videos.
The article can be read at: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=57994
Labels: gender gap, men, online video, women
posted by Woman-Centric Matters @ 4:03 PM
2 Comments:
I have dail up so it takes forver for those videos to load. I just don't have the patience to wait!
I must be an exception to the rule because I love watching videos online! No need for boring commercials, you can just watch your favorite shows, classic rock videos (I love Hall and Oats!) and send it to friends. It is much better than sitting in some crowded theatre.
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