Gender Gap

According to today’s edition of “Just an Online Minute” by MediaPost, there is a gender gap in the viewership of online videos. MediaPost reports that a new report by research firm eMarketer says around 7 out of 10 male internet users viewed online video last year while only 55% of women watched online video. The report, *Women Online: Taking a New Look*, says the gender gap will shrink considerably by 2011 when it’s estimated that 89% of online men and 85% of online women will view web videos.

The article can be read at: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=57994