Airline Woos Women Travelers

According to a news release on PRNewswire.com (http://sev.prnewswire.com/airlines-aviation/20070409/DAM01409042007-1.html), American Airlines estimates that if they can raise the number of women traveling on the airline by 2 percent (figuring $100 per segment) as a result of AA’s new women-oriented initiatives, the airline would increase their annual revenue by $94 million. Of course, American Airlines also wants it known that women benefit, too, by these new initiatives by receiving additional value and travel information at no extra cost to them.

An article in today’s USA Today (http://www.usatoday.com/travel/flights/2007-04-10-american-airlines-women-fly_N.htm) reports that American Airlines has put purse hooks on the new business-class seats, tweaked its advertising, added a women-oriented section to their website and created a new position, Director of Women’s Sales and Marketing. The article also points out that not all advertising ideas geared toward women have worked well. One commercial showing a customer flying home in time to be the tooth fairy doesn’t run much anymore. The reason? Women said they don’t want their kids to know that mom is the tooth fairy.

The women’s section of the American Airlines website has some great information divided into three main sections: Women Connected Through Business, Women Connected Through Lifestyle, and Women Connected Through Each Other.

Connect to the newly launched website at http://www.aa.com/women