Female Majority on Interent

I’m not the only woman who fully embraces the Internet. Females now constitute an undeniable majority of the US Internet population.

eMarketer, a leading market research firm with a focus on the Web, estimates that there will be approximately 97.2 million female Internet users ages 3 and older in 2007, or 51.7% of the total online population. In 2011, 109.7 million US females will go online, amounting to 51.9% of the total online population.

Not only do females make up the majority of Internet users, but more of the female population goes online. This year, an estimated 66.2% of US females ages 3 and older will use the Internet at least once a month, compared with 64.2% of males, according to eMarketer. By 2011, 72.1% of females are expected to go online, vs. 69.3% of males.

To read more about these findings and the results from other sources such as Arbitron, Mediamark, Nielsen and Harris Interactive, go to: http://www.emarketer.com/Article.aspx?1004775