Update re: May 24 posting

Good news! Since our posting on May 24 telling about Heritage Hill Builders, a woman-centric builder in the news, they have launched their brand new website: http://www.HeritageHillBuilders.com

They not only have some great information about the woman-centric approach to home building, but on their Tips and Resources page, they have several great articles from Her Home magazine. Well worth checking out!

Woman-Centric Matters in the News Again

Woman-Centric home design has made the news again. The May edition of Kitchen and Bath Design News features not only woman-centric home design by Woman-Centric Matters, but also a FEMALE home builder who has signed up with the program.

Terri Goetz of Heritage Hill Properties in Hartland, Wisconsin, has always had a feel for what women want in a home, and as the article correctly states, it goes far beyond the kitchen and laundry room. It is a whole-house concept that address how a home really lives and what features women really want.

Goetz emphasizes that simplicity is the key – making the home a place where a woman can truly relax. Easy care countertops, ample storage, rooms dedicated to being an exercise room or home office instead of just being a space bedroom, big pantries, drop zones to help keep coats, backpacks and electronics organized and the house clutter-free. Simple, efficient, livable homes.

Read more about Terri Goetz and the woman-centric approach to home building at: http://www.kitchenbathdesign.com/print/Kitchen-and-Bath-Design-News/Partnership-Promotes--Women-Centric--Homes/2$3784

Woman-Centric Matters in the News

The Woman-Centric Matters(sm) message is getting out across the nation and continues to make the news. Denny Lenth Construction in the Cedar Falls / Waterloo area of Iowa has gained the attention of the media with his commitment to not only making woman-centric home designs available to his clients, but also exhibiting a woman-centric home in the upcoming Northeast Iowa Builders Parade of Homes.

Design Basics, mother company of the Woman-Centric Matters(sm) brand, worked with Denny to create the design for the showcase home, including such features as a drop zone, or rear foyer, between the garage and kitchen, a flat-screen TV in the master bath, and a redesigned kitchen to make it more open. Woman-centric design elements are intended to help women de-stress, entertain, have flexibility for utilizing space a different way in the future, and plenty of storage. Through intensive research, Design Basics has learned that these four main design elements are the lenses through which women evaluate a home plan – how it lives, how it will make her home her haven.

To read the article featuring Denny Lenth Construction and the woman-centric approach to home building, visit http://www.wcfcourier.com/articles/2007/05/13/news/metro/d34b6616c75afc25862572da000d061f.txt or check out http://www.womancentricmatters.com

Tech gadgets aren’t just for guys. With Mother’s Day coming up quickly, think about an electronic gift for the special female in your life. To help in the selection process, Pioneer Press in Minnesota (http://www.twincities.com) came up with a list of things to avoid when shopping for a tech-related gift for Mother’s Day. Here are the basics of the article:

Skip the Pink. – Pink may look great on baby girls, but it’s not always the way to win a woman’s heart. Better to find out what her favorite color is and go with that.

Don’t get too girlie. – Hello Kitty may be one of her favorites, but it’s not cool to whip out a Hello Kitty cell phone at a business meeting.

Fill a need. – Does she really need –or even want – a music player that can hold 40,000 songs? Get something actually relevant to her life and lifestyle. Maybe a new PDA to help keep her life organized? Or a digital camera so she can email photos of the kids to grandma? Or maybe she really does want that music player so she can sweat to the oldies.

Upgrade if she already has one. – Maybe Mom already has a digital camera. That’s okay. Upgrade her to a new camera that not only takes high resolution photos but also high resolution video.

Don’t add stress. – Buy her something easy to use, doesn’t need a lot of maintenance and is durable. And don’t forget the batteries. Getting her a camcorder with batteries that keep running out midway through the Little League game is not going to be appreciated.
The full article can be viewed at: http://www.twincities.com/portlet/article/html/fragments/print_article.jsp?articleId=5838231&siteId=569

Female Majority on Interent

I’m not the only woman who fully embraces the Internet. Females now constitute an undeniable majority of the US Internet population.

eMarketer, a leading market research firm with a focus on the Web, estimates that there will be approximately 97.2 million female Internet users ages 3 and older in 2007, or 51.7% of the total online population. In 2011, 109.7 million US females will go online, amounting to 51.9% of the total online population.

Not only do females make up the majority of Internet users, but more of the female population goes online. This year, an estimated 66.2% of US females ages 3 and older will use the Internet at least once a month, compared with 64.2% of males, according to eMarketer. By 2011, 72.1% of females are expected to go online, vs. 69.3% of males.

To read more about these findings and the results from other sources such as Arbitron, Mediamark, Nielsen and Harris Interactive, go to: http://www.emarketer.com/Article.aspx?1004775